Projects
Fordham Marketing Association
As President of the Fordham Marketing Association (FMA), I manage the logistics and plan content for 40+ events for a 100+ member club that offers industry-leading career development speakers and hosts a team of delegates at the American Marketing Association International Collegiate Conference. In this role, I also manage a ten-member e-board and three committees while remaining in constant communication to oversee club activities and projects. In Fall 2025, I collaborated with the Gabelli School of Business to develop, plan, and deliver a 6-week advertising workshop series, culminating in a real-client project and 75+ students earning an official advertising certificate endorsed by the Gabelli School and the Fordham Marketing Association
GSB Honors Thesis Program
As part of the Gabelli School of Business Honors Thesis Program, I am one of 20 students selected for a three-semester intensive research project that culminates in a thesis paper and presentation titled Exploring the Psychological Impacts of the Authenticity Paradox in the Beauty Industry.
Undergraduate Research Assistant
As an undergraduate research assistant in Fall 2024, I supported three Gabelli marketing professors on a research piece, Marketing in a Polarized World, which examined how brands navigate polarizing geopolitical and social environments and incorporated insights from 20+ CMO interviews. This work was also presented at two International Advertising Association events in 2024 and 2025: Navigating the Tightrope: Marketing in a Polarized World, Part 1 and Part 2.
Gabelli School of Business | Consulting Cup Challenge
Within Fordham’s academics, two hallmark programs have given me the opportunity to work in team settings for extended periods, producing in-depth analysis and research that culminated in large-scale presentations. As part of Gabelli’s Consulting Cup, I collaborated with a team of peers to conduct a comprehensive financial, operational, and marketing benchmarking and competitive analysis to identify business challenges facing Crocs, Inc. To address the lack of arch support in the Classic Clog, we proposed CrocsComfort+, an adhesive custom insole designed for consumers seeking elevated support, and developed a detailed marketing strategy that we presented to a panel of industry experts through a 35-page pitch deck. During my freshman year, I participated in the Ground Floor Challenge, where I worked as part of a team to conduct market research, identify an unmet need, and develop a comprehensive business plan for Smartouch, a mobile app equipped with a built-in safety alert system designed to provide crisis support to college sexual assault victims.
American Marketing Association | Marketing Strategy Case Competition
In April 2024, I was selected among a group of students to represent the Fordham Marketing Association at the American Marketing Association International Collegiate Conference in New Orleans, Louisiana, where I conducted an in-depth analysis of the prescription eyewear market, developed solutions addressing key marketing mix elements, and crafted a comprehensive marketing strategy for an eyewear product tailored to individuals with Age-related Macular Degeneration (AMD).
